In this article, we will go over eBay listing tools and examine the pros and cons of these tools for different types of sellers. The first thing to consider when selling on item via eBay is choosing what eBay listing tool works best for your item: the eBay quick listing tool, or the eBay advanced listing tool.
eBay listing tools
When it comes to eBay listing tools, there are two types available on the site. The quick listing tool is generally a good choice for your first listing as it will do much of the work for you. While the eBay quick listing tool does guide you through the process, it does not offer as many features as its more challenging to learn counterpart, the eBay advanced listing tool.
The eBay advanced listing tool allows users to go into specifics when listing the details of their product. This tool is best for experienced sellers, or sellers looking to make a substantial amount of sales per month.
Finally, there are several third-party eBay listing tools available for download around the internet. Some are free, while others require a flat fee or a monthly subscription for their users.
With this in mind, let’s examine the costing of listing an item on eBay and the pros and cons of the different types of eBay listing tools.
eBay Listing Tools and Associated Fees
eBay listing fees depend on your choice of eBay listing tool, your minimum opening bid or reserve price, and whether or not you operate an eBay store. It is important to minimize your listing fees as much as possible to leave room in your budget for advertising and other related costs for your sales.
Whether you are setting up an auction or fixed price for a listing, if the minimum opening bid (and reserve price) or fixed price is lower than $1, then you will be exempt from listing fees for your first 100 listings each month if you do not have an eBay store. The chart below shows listing prices at the different eBay subscription levels.
Source: Disruptive Advertising
After the first 100 listings at under $0.99 (without an eBay store), you will be charged $0.10 per listing. If you do choose to include a reserve price on an auction that is higher than the minimum opening bid, you will be charged based on that amount.
These fees scale up according to the value of the opening bid or reserve price, maxing out at a $2 listing fee for items valued at $200 or more. One thing to note is that your listing fee will not be refunded if your item fails to sell. You do have the option to relist the item for a second try, but if it fails to sell the second time
For this reason, it is important to make the right choice of eBay listing tool and ensure that you have the knowledge to take advantage of the features for your chosen listing tool. It is important now to go over the potential fees associated with each specific eBay listing tool: the eBay quick listing tool and the eBay advanced listing tool.
eBay Quick Listing Tool
If you opt to use the eBay quick listing tool, you will not have to input nearly as much information, nor will you have to pay as many listing fees. You will be directed to the screen shown below and asked to input basic identifying information about your product such as a short description, the UPC or ISBN code or the item, or the product name.
Source: eBay Community
At this point, the eBay quick listing tool will direct you to a selection of similar items being sold on the platform. You will be asked to select a listing that closely resembles your item and the quick listing tool will populate your listing with the information from the chosen product listing. Finally, you will be allowed a chance to edit any information that does not accurately represent your product.
While the efficiency of listing an item using the eBay quick listing tool can be tempting, it does not allow the seller a significant amount of customization. Many sellers have complained about not being able to use features such as bolding and subtitles, a restocking fee, multiple shipping options and more. If you need an eBay listing tool with these features, consider learning the eBay advanced listing tool.
eBay Advanced Listing Tool
When using the eBay advanced listing tool, you will first be asked to enter in any relevant keywords and determine the correct category and subcategory for your listing. After completing this step, you will be directed to the screen below. Here, you will be prompted to fill in more detailed information about your listing.
Source: eBay Seller Centre
You will notice a number of options in the advanced listing tool that are unavailable when using the eBay quick listing tool. Options exclusive to the eBay advanced listing tool include things like sub-headers, the option to list in multiple categories, additional pictures on the listing and more for a modest fee. You will then fill out all relevant information for your eBay listing like auction type, pricing, listing duration and more.
Once you have chosen the additional features you need for your listing, the eBay advanced listing tool will direct you to set a location for your listing as well as any shipping options you would like to make available. These factors will help to determine the final listing fee when using the eBay advanced listing tool, which will vary depending on the item.
eBay Listing Tools: In conclusion…
In conclusion, a working knowledge of eBay listing tools and in particular, the different features and price points associated with the quick listing tool and the advanced listing tool is key to turning a profit on eBay. As you become acquainted with the costs associated with items and their optimal listing tools, you will be able to determine the best way to proceed to minimize listing costs while still providing an adequate listing for your product.