How to Start an eBay Store

How to Start an eBay Store

By at - 11 Minutes

Do you have what it takes to start an eBay store? While the process may seem simple or straightforward, there is a lot of legwork that goes into starting and maintaining an eBay store. Keep reading for important information on eBay stores and how sellers can benefit by opening their own store.

Do you have to open an eBay store to sell on eBay?

This question is more common than you would think, and the answer is no, you do not have to open an eBay store to sell on eBay. Opening an eBay store is not the same thing as selling on eBay, and for many sellers, it may not be the best option.

Starting an eBay store can be beneficial to some sellers, but it is a major commitment for your business. You can list items on eBay without having a store subscription. It is important for new and veteran sellers alike to understand the difference between listing items and opening an eBay store.

Benefits of opening an eBay store

If you decide that you are ready to open an eBay store, there are a lot of benefits for your business. Do not expect to boost your sales overnight or have an easier time ranking your listings. Instead, paying the monthly subscription fee for an eBay store enhances your business.

Benefits include:

  • A personalized section of eBay to present listings to your audience
  • Ability to use colors, themes, and logos to develop a brand and format your store
  • A store header with item descriptions and branding
  • A search box for buyers to search your store’s items
  • Increased advertising tools and marketing opportunities
  • Promotional boxes to showcase new items, promotions, or featured listings
  • An email mailing list to earn repeat business and keep your store top of mind
  • New options for promoting your store and driving traffic to your listings

Keep reading for the necessary steps for how to get an eBay store started.

1. Sign up for an account

This step may seem obvious, but it is a nice reminder that you cannot be successful unless you try. Setting up an eBay account is a fairly easy task that takes up a small amount of your time. You can even sign up by using an existing Facebook or Google account to make the process faster. Just make sure you review the rules of selling on eBay, so you do not accidentally break them.

Choose between a business and personal account

The most important part of this step is choosing between a business and personal account. If you plan to open your own eBay store in the future, a business account is recommended. However, you have to legally register your business first in order to create this type of account.register-ebay-business-account

Registering for an eBay business account requires a legal business name, email, and phone number.

2. Decide what to sell

You should probably handle this step before you set up your account, but you can do it after if you so choose. If you already have an existing business or store, you have items ready to sell. If you do not, you should focus on one type of item or category. Building credibility is important on eBay and focusing on a specific item can make you look like an expert in that field.

Sell what you can make a profit on

When it comes to deciding what to sell on eBay, you want to ensure that you can make a profit from your sales. Select items that you can make a profit on by factoring in your costs and the time it will take to sell. Some items are more popular than others, and some items will have higher profit margins.

Watch this video for 20 ideas on what to sell on eBay:

3. Start listing items

Before you open your eBay store, you need to get some experience under your belt. Practice listing items and setting up every aspect of your listing. Remember that optimizing your listing’s title, description, photos, and categories can help you rank better over time.

Don’t expect instant results

As a new seller, it will take a lot of time and effort to rank your listings higher in eBay’s search results. The key is to keep practicing and utilizing best practices for optimization. Every little bit can help you when it comes to SEO for eBay.

Watch this video for an in-depth look at ranking factors for eBay SEO:

4. Reach a selling threshold

Opening a store as a brand-new seller is not recommended. In fact, you should wait at least three months before considering opening a store. The reasoning behind that is store subscriptions benefit you based on our sales volume. If you have little to no sales, you won’t get any benefit from paying for a store.

When to set up your eBay store

Here are some generally recommended goals to hit before opening an eBay store:

  • Sell for 3 to 6 months
  • Set and reach a sales goal during that time
  • Have at least 25 listings at all times (this is required for eBay stores)
  • Generate enough revenue to cover your store fees and subscription
  • Think through your brand

You will also need to have a payment method on file and a verified PayPal account. You likely already have those items ready to go, but they are still necessities.

5. Choose your store subscription option

There are five store options from eBay: Starter, Basic, Premium, Anchor, and Enterprise. Each option has its own set of benefits, discounts, tools, and features. Select the store that aligns with your current needs, not your projected sales. You can always save a little now and upgrade later.

If you have no idea where to start, you can dip your toes in the water with the Starter store. This store offers only a few benefits, but it is not as much of a financial commitment. If you make mistakes here, they are easily correctible.

Compare eBay store features

Each store subscription offers a variety of discounts on listing fees, final value fees, and business services. Match your eBay business’ current needs to the right store. For example, if you are only posting 200 listings per month, you probably do not need an Anchor store. On the other hand, if you are posting thousands of listings, a Basic or Premium store won’t cut it.Compare eBay store features

Current discounts available by eBay store option

6. Name your store

The name of your eBay store is important. You want to convey quality and expertise in your name. The best practice is to name your store using precise and descriptive language. Providing the feeling of quality and being clear on the items you sell is more important than having a cool or catchy name.

Watch this quick video for more information on the importance of your eBay store name:

7. Design your store

A benefit of subscribing to an eBay store is the ability to design your store. You can personalize your eBay store with your logo, store name, and a billboard section. These steps will help you develop a brand and build trust among consumers.ebay store design

Here eBay provides a breakdown of a store’s anatomy.

Tips for running your store

How you run your store will depend on your unique business needs, listings, and customers. However, there are some general tips to keep things running smoothly.

  • Keep your listings fresh by regularly posting new items
  • Run promotions to boost sales and drive traffic to your store
  • Remove listings that are not selling or ones that offer lower profit margins
  • Test auctions and buy it now to determine which method is best for your eBay store

8. Create categories

You should create categories for your eBay store that properly divide up your products. This makes your listings easier to find and customers will have a better time navigating your store. Each item should be in a relevant category. For example, instead of putting all men’s items into a “men’s” category, break the products up into “men’s shoes,” “men’s shirts,” “men’s hats,” etc.

Watch this short video for a tutorial on setting up eBay store categories:

eBay allows store owners to send a store newsletter. Customers can subscribe to your newsletter by adding you to their saved store list or signing up for your newsletter through your store. This is a great way to earn repeat business from past customers and market to consumers interested in your products.

Customize your email newsletter

You can utilize your email newsletter to send out updates on new listings and drive traffic to your store. You can also highlight featured listings or promote your store in general. Below are the customization options eBay allows for email newsletters.ebay email newsletter

Customization options for eBay newsletters


You should never jump into starting an eBay store. It is a process that takes time and planning, but it can be very valuable for some eBay sellers. If you have a successful history of selling on eBay, consider implementing the steps above to reap the benefits of starting an eBay store.



Mallory Peek

Mallory Peek is a copywriter and digital marketing specialist from Texas. She is an active Subivi Times blog writer and specializes in eCommerce including but not limited to eCommerce marketplaces, how to sell on eBay, eCommerce news and eCommerce customer service. Her Bachelor’s and Master’s degrees are in strategic communication and has a background in journalism & creative writing. She has been a content writer for the better part of 5 years and has a deep passion for helping eCom sellers grow their business.

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